http://nonprofit.about.com/od/onlinefundraising/a/givingpages.htm?nl=1
The article describes two successful online fundraising campaigns using Firstgiving, the web service we are using for the NAMI Clermont County fundraising walk.
From the article:
It is person-to-person fundraising - our supporters are making personalized appeals to their social network, and each one of those individuals is leveraging their social network. It's an amazing tool that can really increase donations.The principles discussed in this article also apply to NAMIWALKS team pages. Every NAMIWalks page has a “share” button at the top that makes it possible to link to Facebook, MySpace or other social networking websites.
Of course you can't neglect the next part of the grassroots fundraising job:
Making the "ask.”
--pk---
